Job : Regional Marketing Manager

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The Landmark Group, founded in 1973 with a single store in Bahrain, has grown into one of the largest retail conglomerates in the Middle East and is expanding rapidly in India. The Group currently operates over 900 stores encompassing a retail presence of over 13.4 million square feet across 15 countries and employs around 31,000 employees world over. In addition to retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses. In 1999, Landmark Group entered India, to revolutionize retailing in the country with the introduction of Lifestyle stores. Landmark Group has launched several of its core retail concepts in the country including Lifestyle (Large format departmental stores), Home Center bt Lifestyle (Home Improvement stores), Splash(Hi-street fashion), Bossini (International apparel brand), Max (Value fashion chain), Auchan Hypermarkets, Fun city (Fun & Entertainment Centers) and Gloria Jean's Coffees (Coffee Outlets).

Designation	Regional Marketing Manager
Job Description	New store launch Understand the media, current local events in the vicinity or in the city Provide formal brief to the event agency with clear deliverables Mall Recci, select space for Branding and coordinate with HO and its implementation Demographic and psychographic understanding of new markets dynamic at mall/store level/city level Competition strength and profile of customer in that vicinity Create a concept to create PR and press Interest BTL activation for three weeks till the time the store doesnt achieve or is in par with the budgeted sales Monitor the implementation of marketing activities in new stores vis a vis planned output Consumer Offer Design and ideate and creative liaison from HO Report Cost Benefit analysis and Weekly analysis to HO Identify tie up for consumer offer and BTL initiatives Existing stores Monitor Store performance and analyze the activities initiated in Monday meeting to improvise or change the same Deploy best practices and successful marketing initiative across various stores Create black for all creative and learning documented for reference Competition learning and analysing their initiative in the region Ensure qualitative execution by working with approved and qualified vendor VM Ensure new store VM plan Evaluate all the VM initiatives and Planogram of the MPM storewise Monitor VM initiatives based on the ROS Create synergy between VM and Marketing initiative Regional level activities Complete control of budget allocated for VM and Marketing activities Reduce the cost through effective planning and execution Plan region specific events, Conduct regular activities to create buzz for the brand at the catchment Implement brand campaigns to keep up the imagery of brand Ensure quarterly and half yearly marketing calendar is prepared along with the team and implemented at the region Create additional promotional activities apart from what is in the HO calendar Analyse BEP store performance and plan activities for the store Work within the budget allocated Vendor development Identify local vendors, negotiations, ensure good quality Work with marketing and store team as identified by store manager for a specific promo Share the process note with store manager Work closely with RM and AM for new store launches and BEP stores People management Supervise, guide and develop VM executives and marketing executives Lead them through example and timely feedback to HO on their training and performance
Desired Profile	Should have minimum 6+ Yrs of experience in core Marketing Areas. Should have exposure in ATL, BTL, marketing experience with Renowned Brands.
Experience	6 - 10 Years
Industry Type	Retail / Wholesale
Role	Marketing Manager
Functional Area	Marketing, Advertising, MR, PR, Media Planning
Education	UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing DOCTORATE - Any Doctorate - Any Specialization, Doctorate Not Required
Location	Bengaluru/Bangalore
Keywords	ATL, BTL, MARKETING, MARKETING COMMUNICATION, IN - STORE MARKETING
Contact	RACHIT SHAH Lifestyle International Pvt Ltd
Website	http://www.lifestylestores.com
Job Posted	03 May
Reference	MKTGs/RS